5 key trends to impact consumers in 2019

The transformation in business has been aimed at making the consumer the center of decision-making : the more you know about it, the more impact marketing strategies will have . Stibo System , a master data management solution company, shares with us these 5 key trends that will help you impact consumers in 2019.

The beginning of the year makes us think about the objectives we want to achieve for our company, hoping that all conditions will be favorable , and for this we must take into account the trends that will be imposed this year.

Currently, consumers want brands to care about them , make them feel unique and also join actions aimed at solving social problems, and no matter the size and line of business, even if it is a coffee brand or parcel.

In addition, in order to impact consumers, you must know them , know how and when to speak to them, through which channels, and offer relevant information to them, in addition to presenting different payment and shipping options .

5 key trends to impact consumers

How to impact consumers from all these angles? With these 5 key trends you can overcome these business challenges in 2019:

1. Control over user information

Both the United States and the European Union have established laws that regulate the data and information that consumers must have about the use that will be given to them.

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Every day large amounts of information are generated due to customer interaction with the brand, data that will be very useful for your strategy, however, you must have control so that users have a single experience , regardless of the pro channel. The one that they communicate: social networks, apps, eCommerce, email or physical stores.

2. Optimize the customer experience

Precisely user data such as what they buy, from where, to their latest information updates should always be available under a centralized system that allows you to personalize and improve the consumer experience, and thereby meet 100% of their expectations.

And it is that according to an investigation carried out by Aberdeen Group , 45% of companies acquire data from different sources, but store it in dispersed systems , for which it is not possible to impact consumers.

3. Innovate from the base of the iceberg

The biggest barrier when a company decides to impact consumers by obtaining comprehensive information about them and their products is that the data is in disparate systems. The objective is to have a single updated and truthful version of each master data.

4. Solid digitization

The complete digitization of a company is obtained by having good data management , which increases the completeness of the records and corrects errors. Once you have obtained this, the integration of technologies such as artificial intelligence or blockchain are more likely to be successful.

5. Automation

One of the keys to the evolution of your business is to optimize workflows , since it facilitates work between areas and customer interaction. There are tools that centralize information and make it easier for new projects or investments to be used.